Belvedere: It’s Okay To Be Fancy
Losing market share to Grey Goose, Ketel One, and Absolut, Belvedere needed a way to convince vodka drinkers to splurge on a more expensive, yet less top-of-mind vodka.
We tapped into a simple human truth – everybody has a little fancy in them. So, at a time when practical, economical living is held in such high regard, we celebrated unabashed extravagance, giving others permission to do the same.
IT’S OKAY TO BE FANCY.
#block-98d30159f4c9662f507d .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -17px; }
#block-98d30159f4c9662f507d .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 17px; margin-bottom: 17px; }
Activations
#block-1a2eaaed98c225f291d6 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; }
#block-1a2eaaed98c225f291d6 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }
Agency: 72andSunny
ECD: John Boiler
CSO: Matt Jarvis
Creative Directors: Mick DiMaria & Justin Hooper
Strategy: Matt Johnson & Rachel Hom
Art Directors: Sarah Herron & Allison Hayes
Writer: Rebecca Ullman
Business Development: Rebekah Jefferis & Jenny Jones