When McDonald’s suddenly dropped the Angus beef burger from their menu people were pissed. Until Carl's Jr. and Hardee's offered them a bigger better Angus beef burger for less money.
To make sure that the most devastated McAngus fans got the memo, Carl's Jr. and Hardee's CEO, Andy Puzder, personally responded to their angry tweets. Through video...
...and the written word.
McDonald's customers were overjoyed. And some even became Carl's Jr. converts.
In a few short days, Carl's Jr. and Hardee's gained more than 37,000 new Facebook friends.
The campaign was written up in over 40 online publications, including AdWeek, Creativity, The Huffington Post, Business Week, The Wall Street Journal, and CNBC; bringing in over 100 million earned media impressions (for those of you who are into that sort of thing)