Sarah Herron

truth – Progress Reports

Progress Reports

To track progress and keep momentum going we created progress reports to celebrate milestones in the mission to end teen smoking. 

Our first home run was when CVS pharmacies announced they were going to quit selling cigarettes. 

Then Florida, the state that brought us Hooters recorded their lowest teen smoking rate ever. 

Agency: 72andSunny
CCO: Glenn Cole
CD’s: Mick DiMaria & Justin Hooper
ACD/Writer: Beau Unruh 
ACD/Art Director: Allbriton Robbins 
Art Director: Sarah Herron
Writer: Rebecca Ullman
Strategy: Matt Johnson, Kasia Molenda 
Brand Directors: Judson Whigham, Kristine Soto
Brand Coordinators: Everette Cooke, Chelsea Gilroy
Editor: 72Studio