Made-From-Scratch Biscuits Refresh
In 2013 Carl’s Jr. announced to breakfast lovers that they were the only fast food restaurant where you could get biscuits made from scratch every morning. Unfortunately, many biscuit lovers still didn't believe the claim. So in 2015 we set out to turn skeptics into believers.
In this Made From Scratch Biscuits refresh, we filmed the entire campaign in a real Carl's Jr. kitchen with one of their real biscuit bakers.
We even created a microsite that was live during biscuit baking hours for one week where skeptics could tune in to see the biscuit making magic in action. Visitors to the site were spending an average of 6 minutes exploring the camera feeds.