The Jim Beam Bourbon Burger – Mrs. Robinson
Slathered with the grown up taste of bourbon, the Jim Beam Bourbon Burger will make a man out of you.
To bring this idea to life we parodied one of the most iconic 'boy enters manhood' movie scenes in cinematic history.
The spot was featured on Adweek's "Top 10 Commercials of the week", Best Ads on TV, Creativity, The Huffington Post, ABC's "Good Morning America", Perez Hilton, and the Tonight Show.
Here is a clip of Jay Leno praising the spot:
Client: Carl's Jr. / Hardee's
ECD: Glenn Cole
Creative Directors: Mick DiMaria & Justin Hooper
Art Director / Designer: Sarah Herron
Writer: Rebecca Ullman
Director: Chris Applebaum
Producer: Molly McFarland
Editor: Will Hasell @ Arcade Editorial