I'm a former art director at 72andSunny, and have spent 13 years developing brand campaigns that tell real stories people can relate to. I build long-form brand campaigns for brands that want to come along for the ride. Today, I tell stories about family adventure, and the adventures of motherhood.
Authenticity isn't going anywhere
Finally, Brand Content Gets Authentic
I specialize in video production, Reels, adventure + lifestyle photography, caption writing, blogs, and working with brands of varying categories. From lifestyle, fashion, food and auto, there is no brief too big or small—I love an opportunity to get creative!
Content Creation & Storytelling
Content Creation & Storytelling
372K
Instagram Followers
1.9M
Monthly Instagram reach
6K
Newsletter Subscribers
My audience is primarily women 25–45, adventure-curious moms, outdoor enthusiasts, and disability community members who trust my recommendations because I'm living the same life they are.
I was trained as an art director, which means I've never been able to look at a piece of content and see just a post. I see a story, where it starts, where it's going, and whether it earns the audience's attention or just borrows it for a second.
Most content tells people what to think. Mine shows them what's possible.
My approach to story telling
Backountry.com
Deuter
Eddie Bauer
L.L. Bean
REI
Athleta
GAP
Kizik
Summersalt
Vuori
Babyark
Modern Fertility
Nanit
Thule
Trusted by Global Brand Partners
Delta Airlines
Ford
Porsche
Subaru
AT&T
Bank of America
FitBit
Rocket Money
T-Mobile
Outdoor
Lifestyle
Parenting
Auto/Travel
Tech/Finance
Coors Light
LiquidIV
Kindling Snacks
Saint James
F&B
My audience is women navigating the beautiful chaos of adventure and motherhood at the same time. They're planning family camping trips, buying jogging strollers and hiking carriers, choosing family vehicles, and looking for someone who makes them feel like their best days outside aren't behind them.
My Audience
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Featured Projects
FitBit "What's Strong With You"
Subaru
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I take on a small number of campaign partnerships each year, brands that have a real story to tell and want a creative partner who can help tell it. If that sounds like you, I'd love to hear what you're working on.
Book a discovery call or send me a note below.